Non-Fungible Tokens (NFTs) are digital assets that are unique and cannot be replicated or replaced. They are simply a technology that allows us to better track proof of ownership; and with the world becoming more digital every day, this is revolutionary for creators, brands and consumers.
They are extremely versatile and can be used for a number of purposes.
Soon you will be able to buy, trade and sellthem within the app. With digital collectibles on Instagram, artists and brands will be able to reward fans with VIP-access keys and unique digital art directly through the channel their fans love most!
Instagram digital collectibles are here.
REVOLUTION IN ENGAGEMENT
In the form of Access Passes, creators and brands now have the perfect tool to take fan engagement to the next level:
Exclusive Private Communities for your biggest fans
Gated Content to reward your most loyal audience VIP Virtual and IRL Parties for your pass holders
POAP (Proof Of Attendance) Tokens as gifts after your events Engage-To-Earn Rewards to incentivise social media engagement.